If you’re a real estate agent and you’re not implementing digital marketing as part of your business strategy – what exactly are you waiting for? If you want to succeed in real estate, you must be fiercely competitive, which means you must always be on top of the newest trends.
But make no mistake – digital marketing can be challenging as well as time-consuming, and labor-intensive to be successful, but you won’t get very far without it. You don’t want to fall behind as more and more people in the real estate industry start utilizing the advantages of digital marketing for their gain.
Here are the digital marketing tasks you must complete to advance in the real estate industry.
Setting goals for your real estate digital marketing plan
The key to any successful strategy starts with a set of goals. What is it that your realty is trying to achieve? Are looking to grow your business and perhaps take on different locations? Real estate digital marketing can not only help you improve brand awareness, but it can also boost your contact list, garner better referrals, and enhance lead conversion.
There are, however, a few important steps to take before your start building a successful strategy.
Target the right audience
Your target audience comes first when executing a strategy. Whom exactly are you aiming for?
Relevance is the secret to success at this essential first phase. By dividing your audience into different groups, you may offer pertinent material. There are sellers who are serious about selling now, there are sellers who will sell in the next 8 to 12 months, and there are sellers who won’t sell their house for another 2 to 5 years. Giving them information pertinent to their point in the trip is the key. Buyers should think similarly.
Your marketing efforts will go unnoticed if you attempt to appeal to every single person in your database.
The current overwhelming emphasis on buyer content in real estate marketing is an issue, but if you ask any real estate agent where the majority of their business originates from, they’ll probably respond, “Sellers and past clients.” Why, therefore, does 95% of your material have a buyer-centric focus? Your marketing will always be terrible if you focus solely on attracting customers, and you’ll come out as being scrambling for work.
When you genuinely perform marketing regularly, you do not have to spray and pray; you can use a scalpel and be a surgeon and attract, not pursue. Get specific about the actual lists to create vs. all.
Create an amazing website
Whether you already have a website or not – this must be top priority when establishing your online presence. Your website should be carefully curated, as it’s one of the first things clients will see when they come across your business. A website that is clean and professional indicates a serious real estate agency, and one that is trustworthy – an essential quality when it comes to big-budget purchases like a house or an apartment.
Creating a website that is “eye candy” is only the first step. In addition to being accessible and useful, your website must be placed where potential customers can find it. If you don’t invest in SEO optimization for your website, it’s possible that you won’t rank very well and you might even be completely forgotten about.
SEO might take between six and twelve months before you see results but don’t underestimate it. When the results eventually start to show, they do so in the form of unpaid, organic traffic from reliable sources.
Establish social media presence (everywhere!)
So you’ve got the website down. Now what? Start advertising! And no, we don’t just mean paid search ads, but rather post curated content on different platforms, like Facebook, Instagram, Twitter or even LinkedIn.
Maintaining your social media accounts and posting regularly are crucial, but you can also use social media marketing to attract new customers. By allocating budget for social media advertisements, you can reach a larger audience of people who would use your services. You can target these potential customers who might not have otherwise seen you.
Post really good content
You will need to invest in content production as it is a necessary component of any effective digital marketing plan. Purchasing a home is a major move, and whether your customers are first-time buyers or have previously gone through the process, you should anticipate a lot of inquiries and worries from them. You may demonstrate to potential consumers right away that you have all the resources and assistance they require for house hunting in your content.
If you’ve been in the industry for some time, it’s probable that you already know what concerns and assistance your clients will have, which will make it simple for you to come up with content ideas. You can immediately conduct some research to identify pertinent topics if you’re unsure about exactly where to proceed. A lot of value is offered by blog postings to prospective customers, and they also increase website traffic. Other types of material, such as visuals like pictures and videos, should be included in real estate content marketing.
Make use digitization and invest in real estate tech
As a result of the exceptional rate at which new technologies are entering the market, real estate agencies now have fresh and interesting ways to draw clients.
One way to include, inform, and attract buyers to homes is through virtual reality tours, 3D visuals, and live-streamed open houses, to name a few. Additionally, they are readily available, inexpensive, and simple to use.
Add videos as part of your content
Video content was predicted to make up the majority of all web traffic by 2022. Marketers claim that video content may boost revenue by as much as 49%, making it essential for the aesthetically appealing real estate sector.
Always make it short and sweet. Shorter videos have a reputation for performing incredibly well both on your website and on social media sites. Take a look at how much 54 seconds of video from 1 Hotels may contain.
Videos also boost conversion. For instance, according to Hubspot, landing pages featuring video tend to increase conversion by up to 80%. A potential customer’s purchase choice may be aided by watching a product presentation video, which may also result in audience members becoming leads.
Final thoughts
Platforms for online advertising give you access to whatever audience you wish to reach, no matter where they are. Your material can be readily tailored to audiences with particular income levels, geographic locations, interests, buying habits, and other characteristics. This means that rather than having to wait for the perfect people to find you, your real estate digital marketing content is more likely to reach them.
Remember that any modern real estate business, no matter how big or little, needs real estate digital marketing to thrive.
