The advertising agreement that Alphabet’s Google and Meta, Facebook’s parent company, have stroke secretly has found itself under increased scrutiny after two parallel formal probes …
The Secret Google-Meta Ad Deal Subject to Antitrust Probes in UK, EU Read More »
If you take a look at how digital media has upended the way marketers communicate with consumers, you can see that technological change tends to …
Metaverse Marketing: Everything You Need to Know Read More »
After taking over the world by storm, making 2021 its own year, the non-fungible tokens behind the cryptic acronym NFT, although still a nascent technology, …
Ever since the first items were sold on the internet and businesses and people tested e-commerce trying to survive by using only what they could …
Brands at the Doorstep of the Next Frontier- the Metaverse Read More »
In today’s world, in which almost any consumer is making decisions using the internet as an indispensable tool at least three hours a day on …
Small Businesses Should Make Digital Marketing a Top Priority in 2022 Read More »
Although we’re living in a time when virtual worlds can be used for practically anything – from socializing with friends and family to attending concerts …
Brands Are Reinventing Marketing in the Metaverse, Making Most of It Read More »
Artificial intelligence that is already making major changes to the digital marketing landscape in myriad ways, starting from virtual assistants and content generating to chatbots …
Digital Marketing Game to Change in 2022 Under the Influence of AI Read More »
In an effort to reach millennials who now make up the biggest part of the automotive market, car brands are now adapting their marketing strategies …
Enjoy the AR Driving Experience Volkswagen Offers on Amazon Boxes Read More »
Just ahead of last week’s highly-anticipated Grammy Awards nominations, Bacardi Limited vodka brand Grey Goose has signed a new multi-year partnership with the Recording Academy …
Multiyear Pact Promotes Grey Goose as Grammys’ Official Spirit Partner Read More »
Thinking of its users that can’t make it to their local holiday market in person this year, Snapchat will enable them, starting on Black Friday …
AR Holiday Market on Snapchat to Feature Six Big Brands Read More »
