As the world is gradually getting accustomed to the new technological advancements and is embracing virtual reality and digital currencies, more and more businesses are starting to explore this market. In fact, the latest brawl is about the segment of NFT or the non-fungible tokens. Therefore, it is very natural for companies to begin the learning process in order to shift if and when needed. In this article, we will cover the NFT segment, through the lens of marketing services.
The NFT marketing services are more than essential when you decide to emerge in this market segment. This is the case because if you want your NFT project to succeed you really need to pay more attention to the marketing part. Coming up with the perfect marketing strategy will boost your NFT business and make it visible to your potential clients. But in order to tailor your strategy the right way, the initial step you have to make is to learn more about the world of NFT. Therefore, we have compiled a quick guide about NFT and what type of marketing services you can use in order to generate better overall results.
Let’s start!
What is a Non-fungible Token or NFT?
Non-fungible tokens or NFTs are one-of-a-kind digital assets that exist on the blockchain. Their unique feature can be described through the fact that they cannot be replicated. Overall, they are like the digital version of what’s supposed to be a real-life collector’s item.
So, when someone purchases an NFT he gets a digital version of a similar thing that exists in the real world. These digital assets can represent different items such as art, music, videos, in-game products, etc. Usually, the NFTs have encryption similar to some cryptocurrencies.
Their appearance is traced back to 2014, but the most significant rise in their use is seen in recent years.
The difference between NFTs and Cryptocurrencies
There is only one thing that NFTs and Cryptocurrencies have in common and that is their way of creation. NFTs are built in the same way that cryptos are built, but other than that there is not much that connects these two digital entities.
Similar to real money, cryptocurrencies are fungible means of payment, and they can be exchanged. This means that their value is the same, and this fungibility makes them a perfect tool for performing transactions.
Unlike cryptocurrencies, NFTs are non-fungible, which means that the value of one NFT does not correspond to the value of another. Additionally, every NFT has its own signature which gives its unique trait.
The importance of NFTs
Due to the rapid advancement of blockchain technology, many gamers and digital collectors started to purchase unique sets of items inside the gaming world. They can also sell and make money out of these in-game items, acquired through gaming. There are also virtual lands where digital markets exist, and gamers and other digital enthusiasts can create and manage digital structures and other such amenities.
On the other hand, artists are also benefiting from the emergence of this technology, as they can sell their art as a digital sample and present it to a colossal audience. The profits of artwork sold as a digital piece are incomparably higher than those made in the real world as part of these profits are always reserved for the galleries and auction houses. Another great thing is that royalties can also become part of the NFT, and each transaction and purchase will generate a percentage of the sale on the account of the artist.
How is the NFT value determined?
It’s simple. Supply and demand.
With the high demand for NFTs and their deficiency on the market, many investors and collectors are prepared to pay incredibly high amounts of money to obtain and own an NFT.
How can NFT marketing Services help?
As every other business out there the NFT segment can also benefit highly from marketing and promotion. Setting up an extensive strategy will largely help any business in achieving their set goals and bring success in the long run.
The rise of NFTs makes this segment a perfect candidate for executing marketing practices and reaping the fruits from them afterward.
Let’s be clear on one thing. Although NFTs are a recent trend, the constant emergence of new platforms is slowly making this market segment a saturated place. That is why every NFT project needs a so-called boost in terms of marketing so that it would get noticed by the intended audiences.
NFT marketing services that work
Ideally, every strategy that will commit to certain digital marketing practices and traditional approaches will definitely be a blast and turn out an instant success. Whether you decide to go with an extensive PR strategy, a social media plan, paid advertising, SEO, or any other form of marketing, you will be in for the win. Of course, in order to attract even more project followers, it is for the best if you go with each of these strategies and perform a full-proof promotion through every channel you deem important.
SEO
SEO is the first step you need to take in order to increase your visibility online. Search engine optimization means a more extensive coverage of your prospective buyers only by increasing the organic visibility. With a good SEO strategy, you can become the first thing people would see in their SERPs when they search for NFTs online. Of course, this means that you have to work pretty hard on finding the right keywords that will allow for your business to be noticed. It is a fact that people deeply rely on what Google has to say about their search queries and you can use this in your favor.
PR
The good old strategy. Preparing and releasing PR texts have always turned out to be a success when we talk about marketing and the promotion of certain business aspects. This is not any different in the NFT sphere. In fact, you can check which outlets are most suitable for publishing texts that will help your business thrive.
Discord Marketing
This is a quite new tool for practicing marketing. Discord is a platform that is mainly used by people that want to be part of a community. It is mainly used for discussions as it allows for the creation of dedicated servers where a community can be formed. Servers have additional channels that can gather many like-minded people that want to share experiences and stories. That is why this might be a perfect chance for your NFT business to be noticed by many people. Image sharing, memes, gifs, giveaways, art contests are just some of the ways in which you can engage with the communities. You can also constantly update your community on the progress of your NFT project.
Pay influencers to help you spread the word
Nowadays, influencers are quite common means of promotion for many companies. In fact, they can bring you so much more engagement as they will introduce your product to their audience. Ideally, once their audience sees your product marketed by a figure they respect they will engage right away. Of course, this does not mean instant success, but having someone vouch for you is sure enough to build trust around your project.
Facebook, LinkedIn, Twitter, Instagram
All these channels offer enormous bases of users and can be used as tools for marketing. With their paid marketing tools, you can specifically target your desired audience and run some advertising about your NFT project. This way you will reach your audience in a very short span of time.
Google Ads
With Google Ads, you can create and run different types of ad campaigns in order to get a better reach for your NFT project. By investing a small amount of money on this platform you can easily reach your targeted audience. Additionally, you can use all the data to make comparisons and improve your ad campaign in the future as well.
Content Marketing
Lastly, let’s not forget about one of the most crucial arms in the marketing field. Content marketing can open your perspectives even more. By publishing fresh content about your NFT project whether in the form of blogs, infographics, pictures, slide decks, etc. you will definitely gain a serious number of followers. This is because the content you place will directly address your target audiences and will let them know what’s your project is about. A key approach here is to only publish relevant content that is well-structured and that will inform about your project activities. You can also use different platforms such as Reddit, Quora, or Pinterest to simply convey your messages in some form.
To sum up
As we reach the end of this guide it is safe to say that NFT marketing services are crucial if you want your business to move out of the dark. In fact, creating a high-quality project in the NFT business is not enough for guaranteed success.
What you need to do is spread the word and let people see your project the way you want them to see it. Using any of these NFT marketing services can surely help you on your path to conquering the NFT segment.
