What is SEO Score: Digital Marketing 101
So you’ve built an amazing website and want to get people to visit it. There are a few ways to do this, and search engine …
Telephone as Marketing Tool: Is Telemarketing Still a Thing?
Investopedia defines telemarketing as direct marketing of goods or services to potential customers over the telephone, Internet, or fax that may be carried out either …
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How to find a good SEO consultant: Digital Marketing 101
All successful business stories begin with clearly outlined goals, objectives, and a business plan – and part of that business plan will be a (digital) …
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Google Reveals Launch of New Career Certificate for Digital Marketing
Google has announced that it is launching a brand new digital marketing and eCommerce certificate aimed at assisting job seekers and employers to gain the …
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Costa Rica – An Essential Part of the Global Nation Branding Strategy
The nation branding concept is a perfect tool for countries to show their uniqueness and pave their path to global recognition. In some of our …
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Leo Burnett Wins Four Grand Clios for Change the Ref’s ‘The Lost Class’
The Clio Awards, the premier international awards competition which has annually recognized creative excellence in advertising since 1959, has awarded on Thursday its coveted Grand …
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How Cause Marketing Benefits Your Brand ft. Starbucks, Nike & More
When given the option, consumers will frequently choose to buy products and services from firms that are socially and ecologically conscious. Companies and non-profit organizations …
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Let’s bring tweet back in Twitter!
Twitter has been successfully provoking us to consciously think of language singe 2006. Originally restricted to 140 characters, it is an aphorisms machine for witty …
Conversational Marketing: Why and Where
In a previous article, we talked about conversational marketing and learned how we should implement it in our strategy in order for our business to …
Roblox Set the Stage for Grammys Sparkling Entrance in the Metaverse
The Grammys, the world’s top music award show created six decades ago as an elegant, black-tie event to celebrate legends like Frank Sinatra and Dean …
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